The Riviera Maya and Tulum are a beach lover’s paradise - white sands, stunning lagoons, and coral reefs rippling with tropical fish and other oceanic treasures. Flock to Tulum, known for its long, white sand beaches on the Caribbean Sea and its deluxe hotels with a refined atmosphere. On the northern part of Tulum, you can soak up the sun on the famous Playa Paraiso, Playa Ruinas, and Las Palmas Beaches. The South beaches of Tulum, such as South Playa, are less crowded and boast great Beach Clubs. Just 30 minutes north of Tulum is Akumal Beach, another popular beach destination.