AIR TRANSAT WEBSITE AND TRADEMARK GUIDELINES

The present guidelines apply to the distribution of Air Transat flights. The Agent agrees to comply with such guidelines when advertising, offering, marketing, booking, selling, and ticketing Air Transat flights through any of its Sales outlets.

Trademarks Guidelines

The Agent will be allowed to use the following registered trademarks only in connection with the advertisement, marketing, and sale of Air Transat flights during the Term of the Agreement through its Sales outlets:

  • Air Transat
  • Transat Star Logo (collectively, the “Air Transat Trademarks”)

The Agent will strictly comply with the Air Transat Trademarks guidelines that are attached hereto in its use of the Air Transat Trademarks in its Sales outlets.

The Agent will not use Air Transat Trademarks (or misspellings thereof) as hyperlinks unless they direct specifically to Air Transat flight information.

The Agent will not use Air Transat Trademarks in any URL (Universal Resource Locator) or in or as a part of a sub-domain to market any travel products.

The Agent may not provide access, distribute, transmit or license, in part or in full, to a third party the Air Transat Trademarks.

GRAPHIC STANDARDS

THE LOGO

Air Transat

The Air Transat logo is available in horizontal, vertical, and inverted versions. In most cases, we should always prioritize the usage of the white on cyan version, depending on their use. The two-colour logo should be used on a white background only. White logo can only be used on cyan background. Two-colour logo can only be used on white background.

Primary:

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Secondary:

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Exception: black and white

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Only use the black on white logo or white on black logo in environments where colors may be limited (e.g., black and white).

Air Transat protection zone

Use the height of the “r” in Transat to define the protected zone of each side of the logo.
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